Many established businesses are successful because they always employ different strategies to win new clients. Finding leads and turning them into potential customers and later into loyal customers is no mean feat. Therefore, you should also learn tactics that can help you increase your customer acquisition rate. Here are innovative ways to win clients in your business.
Ask for Referrals
Your clients hold great power to help you get new clients. Whether you run a B2C or B2B business, you should create a system where satisfied customers can refer you to their family or friends. This could be through a follow-up email after a service asking them to rate their experience, write reviews, or recommend others.
If past clients had a good experience, ask for referrals professionally. There is a high chance they know people who need your product or service.
Give Customers Trials
The leading reason why clients are always afraid to work with new companies is that they don’t know what to expect. Since they fear being disappointed and losing their money, they choose not to work with the startups and stick to the old established companies.
You can help overcome their fear by offering free trials. This is the reason why most service businesses offer one-month free trials. They want customers to know what they will be receiving once they start paying for the service.
If you sell products, you can provide clients with free samples to try before making a purchase decision. This technique works in nearly all business types. Not everyone will purchase the free service, but a significant percentage will do as long as you offer quality products or services.
You can use technology to turn potential leads into clients. For instance, when you want to familiarize clients with your systems, products, or services, you can use client onboarding platforms. The right platform will make it easy to teach customers about your products and services and make them buy products or sign up for service.
Customer onboarding involves a strategic approach that ensures that clients understand everything they need to without being overwhelmed. You should study several customer onboarding software or platforms to choose one that works for your business.
Network with Target Customers
It is essential to network with clients in events, organizations, or at the coffee shop. Don’t be afraid to talk to people and inform them about your business. Your network will eventually grow, and most of the people you interact with will want to work with you in the future.
Partner with Other Businesses
You should partner with businesses with which you share the same clients or operate in the same industry but not direct competitors. For instance, if you run a plumbing company, you can partner with a construction company. This way, when they get projects, they will contact you for the plumbing contract.
Speak at Events
Most companies hold events involving players in the same industry. They may include seminars and workshops that target your clients. Therefore, you should find the event organizers’ contacts and ask them if you can be one of the speakers. They will likely offer you an opportunity to guide potential clients. This will show prospects that you are an authority in a particular field, and they will trust you and possibly do business with you.
Marketing is one of the best ways to win clients and increase sales. If you want to attract new clients, these tips can work for you.