Business Advice

According to an article by eMarketer, the number of over-the-top (OTT) video service subscribers may rise to 181.5 million this year, comprising 54.7 percent of the total population in the country. These numbers indicate that more viewers prefer watching through online streaming sites than on traditional cable TV. As consumers of online video streaming increased, paid …

Innovative Strategies: Why Over-the-top Advertising is Worth It Read More »

The services provided by partner companies can make or break an enterprise in the long haul. Vendor management plays a crucial role in maximizing company efficiency while reducing long-term costs through fair agreements with companies to keep. Vendor management plays a critical role in ensuring both quality and value from suppliers and service providers. The …

Big Picture Planning: The Pivotal Role of Vendor Management Read More »

The Internet age is the best time to start a new business. Now more than ever, there are many ways to reach your customers at a low cost. Social media rewards creativity and awareness of popular trends, and those are traits that do not require too much monetary investment. However, there are certain skills needed …

Advantages of Digital Marketing for Any Business Read More »

There’s no denying that a business-savvy adult might know more about keeping a company afloat than their younger counterparts. A survey of 138,000 small businesses with less than 500 employees revealed that the third of these companies owned by people older than 55 stick around longer than other businesses. Older adults aged over 55 have 17 “cash …

Digital Business Trends for Older Adults Read More »