Business Advice

There’s no denying how digitalization and technology have helped several businesses from various industries in recent years. They have become all the more useful and relevant in transforming a business during this COVID-19 pandemic. Small and medium-sized enterprises (SMEs) and big companies invest in digital tools and technologies in marketing their business and promoting their products or …

Top Digital Tools and Technologies: Taking Your Marketing Game Plan to the Next Level Read More »

Successful companies must adapt to the constantly shifting desires and requirements of their consumers regularly. Many businesses are now relying on technology to scale out and target their prospective consumers more efficiently. Many innovative technology applications are possible, whether to enhance the efficiency of one’s customer service department or improve one’s company’s communication strategy. In …

Let Your Startup Take a Leap with Technology Read More »

We’ve come a long way since low-quality websites used Times New Roman as their font. These days, if a website loads with that font and the links appear in blue, it’s most probably broken. You have to refresh the page to see the actual web design. But in the 90s until the early 2000s, such …

What Consumers Look for in E-commerce Sites in 2021 and Beyond Read More »

By now, various industry studies and results show that local SEO (search engine optimization) works. It has one of the highest conversion rates of about 80 percent. Nearly 50 percent of the searches in Google these days are local-based, while at least half of the near-me searches translated to a visit to the physical store. …

Does Above-the-Fold Content Matter in Google Rankings? Read More »

Marketing is an integral part of running a business. But with the onslaught of modern technology, traditional marketing is no longer enough to keep your head above water. To stay ahead of the competition, you will have to adopt new skills and wield stronger weapons — in digital form. Nowadays, simply knowing digital marketing strategies …

Is It Really Easier to Solve a Maze than to Understand SEO? Read More »

These days, not all businesses happen face to face. With the pandemic forcing people to limit real-life socialization, many chose to do their business online. This led businesses to put their focus more on their online efforts and find other ways to communicate with their customers. But even before the crisis, businesses have already been taking advantage …

What Communication Tools Do Different Brands Use to Boost Customer Morale? Read More »

Building a brand from the ground up is extremely challenging, especially if you don’t know how to run a successful business. This is common, especially for first-time business owners. Most of the time, new business owners struggle to come up with the best tactics to implement to ensure their business survives. If you are determined …

Improving Brand Visibility Through Creative Digital Advertising Read More »

One of the most underrated business ideas in the 21st century is perhaps a stationery shop. Whether online or brick-and-mortar, a stationery store still rakes in the cash despite everything else going digital. And it makes sense: some people prefer working with their hands and some people prefer receiving gifts and cards that have a …

The Stationery Industry: a Lucrative Business Opportunity Read More »

Many established businesses are successful because they always employ different strategies to win new clients. Finding leads and turning them into potential customers and later into loyal customers is no mean feat. Therefore, you should also learn tactics that can help you increase your customer acquisition rate. Here are innovative ways to win clients in …

How Can You Win New Customers to Your Business? Read More »

Digital marketing has been on a constant rise for the past few years. And with the coronavirus pandemic, it has been thrust in the limelight as a lucrative industry that can provide jobs to many displaced workers. What does it take to have a career in digital marketing? Skill Set and Know-how More than just …

Careers in SEO: Is Digital Marketing Right for You? Read More »