Business Advice

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Top Ways to Increase Customer Satisfaction amid the Pandemic

Improving customer satisfaction is one way for businesses to encourage customers to return and patronize the products and services they are offering in the market. It is also a key performance indicator in many companies that allows them to increase revenues through repeat business. Improving customer satisfaction is an ongoing process that companies have to …

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digital marketing

Top Digital Tools and Technologies: Taking Your Marketing Game Plan to the Next Level

There’s no denying how digitalization and technology have helped several businesses from various industries in recent years. They have become all the more useful and relevant in transforming a business during this COVID-19 pandemic. Small and medium-sized enterprises (SMEs) and big companies invest in digital tools and technologies in marketing their business and promoting their products or …

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Let Your Startup Take a Leap with Technology

Successful companies must adapt to the constantly shifting desires and requirements of their consumers regularly. Many businesses are now relying on technology to scale out and target their prospective consumers more efficiently. Many innovative technology applications are possible, whether to enhance the efficiency of one’s customer service department or improve one’s company’s communication strategy. In …

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Virtualization and Cloud Computin

What Consumers Look for in E-commerce Sites in 2021 and Beyond

We’ve come a long way since low-quality websites used Times New Roman as their font. These days, if a website loads with that font and the links appear in blue, it’s most probably broken. You have to refresh the page to see the actual web design. But in the 90s until the early 2000s, such …

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Does Above-the-Fold Content Matter in Google Rankings?

By now, various industry studies and results show that local SEO (search engine optimization) works. It has one of the highest conversion rates of about 80 percent. Nearly 50 percent of the searches in Google these days are local-based, while at least half of the near-me searches translated to a visit to the physical store. …

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Is It Really Easier to Solve a Maze than to Understand SEO?

Marketing is an integral part of running a business. But with the onslaught of modern technology, traditional marketing is no longer enough to keep your head above water. To stay ahead of the competition, you will have to adopt new skills and wield stronger weapons — in digital form. Nowadays, simply knowing digital marketing strategies …

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What Communication Tools Do Different Brands Use to Boost Customer Morale?

These days, not all businesses happen face to face. With the pandemic forcing people to limit real-life socialization, many chose to do their business online. This led businesses to put their focus more on their online efforts and find other ways to communicate with their customers. But even before the crisis, businesses have already been taking advantage …

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Improving Brand Visibility Through Creative Digital Advertising

Building a brand from the ground up is extremely challenging, especially if you don’t know how to run a successful business. This is common, especially for first-time business owners. Most of the time, new business owners struggle to come up with the best tactics to implement to ensure their business survives. If you are determined …

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The Stationery Industry: a Lucrative Business Opportunity

One of the most underrated business ideas in the 21st century is perhaps a stationery shop. Whether online or brick-and-mortar, a stationery store still rakes in the cash despite everything else going digital. And it makes sense: some people prefer working with their hands and some people prefer receiving gifts and cards that have a …

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How Can You Win New Customers to Your Business?

Many established businesses are successful because they always employ different strategies to win new clients. Finding leads and turning them into potential customers and later into loyal customers is no mean feat. Therefore, you should also learn tactics that can help you increase your customer acquisition rate. Here are innovative ways to win clients in …

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