Business Advice

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What Communication Tools Do Different Brands Use to Boost Customer Morale?

These days, not all businesses happen face to face. With the pandemic forcing people to limit real-life socialization, many chose to do their business online. This led businesses to put their focus more on their online efforts and find other ways to communicate with their customers. But even before the crisis, businesses have already been taking advantage

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Improving Brand Visibility Through Creative Digital Advertising

Building a brand from the ground up is extremely challenging, especially if you don’t know how to run a successful business. This is common, especially for first-time business owners. Most of the time, new business owners struggle to come up with the best tactics to implement to ensure their business survives. If you are determined

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The Stationery Industry: a Lucrative Business Opportunity

One of the most underrated business ideas in the 21st century is perhaps a stationery shop. Whether online or brick-and-mortar, a stationery store still rakes in the cash despite everything else going digital. And it makes sense: some people prefer working with their hands and some people prefer receiving gifts and cards that have a

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How Can You Win New Customers to Your Business?

Many established businesses are successful because they always employ different strategies to win new clients. Finding leads and turning them into potential customers and later into loyal customers is no mean feat. Therefore, you should also learn tactics that can help you increase your customer acquisition rate. Here are innovative ways to win clients in

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Careers in SEO: Is Digital Marketing Right for You?

Digital marketing has been on a constant rise for the past few years. And with the coronavirus pandemic, it has been thrust in the limelight as a lucrative industry that can provide jobs to many displaced workers. What does it take to have a career in digital marketing? Skill Set and Know-how More than just

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Eco-friendly Ways to Promote Your Business

As environmental problems continue to grow, more and more businesses are implementing green strategies to minimize their environmental impact. Apart from being a social responsibility, going green is also a strong marketing tactic that can help your business attract more audiences. Here’s how your business can do its part in environmental protection and how you

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gadgets

How Technology Continues to Make Lives Easier

Technology is constantly evolving. Individuals and organizations continue to utilize modern technology in their daily activities. From personal devices, such as smartphones and computers, to systemic changes, such as centralized control systems and better communications channels, innovations have made a significant impact on how society operates. Although some might argue that technology does not play

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Marketing

Affiliate Marketing: How to Guide You Business Toward Success

Since the 90s, affiliate marketing has been an incredible source of income from the comfort of one’s home. An affiliate connects to the Internet to promote a business, and they earn a piece of the profit for the sale they make. The concept is similar to commissioned sales. The difference is that affiliate marketing drives

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e-commerce

E-commerce Has Its Own Hurdles to Overcome Amid the COVID-19 Crisis

E-commerce has experienced a significant boost as lockdowns and movement restrictions strain other industries. According to a recent World Trade Organization report, there has been a marked increase in online sales and transactions since COVID-19 started becoming more widespread. When you can’t go outside to buy essential goods and other materials, you turn to the

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coffee shop

Problems That Your Small Business May Encounter That Inhibit Growth

Running a business is not easy. You will face a lot of tough challenges ahead that may hamper your business’ growth and may even threaten the survival of your business. You cannot predict the future, but knowing what may happen can help you adopt measures to protect your business. Here are some of the common pitfalls

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