Digital marketing has been on a constant rise for the past few years. And with the coronavirus pandemic, it has been thrust in the limelight as a lucrative industry that can provide jobs to many displaced workers.
What does it take to have a career in digital marketing?
Skill Set and Know-how
More than just having a Bachelor’s or Master’s degree, you need to possess a certain skill set crucial to this business line. You need to know the basics of SEO, write well, and engage in a smart conversation at the very least. Some knowledge about HTML codes and analytics is an advantage.
Job History and Background
Perhaps you don’t have all the necessary skills but have some sort of background in them. That’s still good enough to be considered. You might have worked as a copywriter, an editor, or social media manager. That’s okay. What’s more important is you have worked with a team, and you show up every day.
Certifications from training programs and classes can make a huge difference, especially if you have been certified for Google Analytics.
Genuine Interest in the Industry
Curiosity and the willingness to learn is one of the most important qualities you should have if you want to go far in this industry.
What are the advantages of a career in digital marketing?
There are endless learning opportunities.
If you’re the type of person who thrives in an environment that gives numerous learning opportunities, you will definitely enjoy working in the digital marketing industry.
It seems like something new and major takes place every few weeks. These changes require adaptability and a learner’s mindset as there is always something new to learn and unearth.
Creativity and innovation are encouraged regardless of seniority.
The good thing about this industry is that even if you’re a newbie, if you have a great idea that sits well with people, it will get supported.
Everyone acknowledges that inspiration and creativity can come from anyone. As long as it is in the company’s best interest, you can be assured that you have everyone’s support.
There’s enough room for growth.
The entire industry has a “test-and-learn” culture that is suitable for both professional and personal growth. As long as you’re making the necessary adjustments to make things better the next time, even setbacks are seen as valuable learning opportunities.
You get to work with a group of interesting and talented individuals.
One of the things that make a career in digital marketing very attractive to those looking to break into the industry is you get to work with a lot of brilliant and interesting people. Not only are these people some of the most adaptable people you’ve ever met, but they’re also some of the most goal-oriented professionals on the planet today. You have to be if you expect to keep dishing out quality content regularly for some of the most demanding clients.
What are some job opportunities in the industry?
Here are some opportunities that await you if you choose to build a career in digital marketing
Search Engine Marketing
While SEM is often bundled with SEO, they are two different jobs that have very distinct responsibilities. SEM is a much wider umbrella that includes SEO and Pay-Per-Click (PPC) marketing, advertising, and managing customer relationships. ;
Business Marketing Consultant
Some career options that SEO specialists consider and actually transition to are professional business consultants, marketing consultants, and even public speakers. In most cases, they turn out to be business marketing consultants that work closely with clients to provide solutions to their needs.
If you want to venture into something that uses your SEO skills with a salary increase, you might want to consider becoming a digital marketer. They are pretty much in charge of all online marketing, including SEO, SEM, social media, and PPC. ;
A big part of search optimization is data analytics. A marketing analyst’s main responsibilities include tracking performances based on the numbers and developing reports and forecasts based on all available data.
Those who don’t want to deal with all the numbers and data in this industry and would rather focus on content, then content marketing is right up your alley. Content marketers utilize their know-how of SEO and writing to come up with quality content such as articles, blogs, graphics, videos, and other similar media.
Search engine optimization requires people such as analysts, SEO specialists, content strategists, data managers, and more. The bigger the company, the bigger the team. An SEO manager serves as the overseer of the team and is responsible for the team’s production.
With almost everything and everyone transitioning to different online platforms, digital marketing is in a unique position to cater to the growing needs of the market and provide a lot of people with good job opportunities that offer plenty of room for career and personal growth.