Month: May 2019

bake shop owners

An Overview of the Health of Small Businesses in New Jersey

Like the rest of the country, small enterprises make up the bulk of companies that exist in New Jersey. In fact, it’s 99.6%, according to the Small Business Administration (SBA). The number of small-scale companies is now more than 800,000, employing about 1.8 million people in 2015. That’s nearly half of the total workforce in …

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Advantages of Digital Marketing for Any Business

The Internet age is the best time to start a new business. Now more than ever, there are many ways to reach your customers at a low cost. Social media rewards creativity and awareness of popular trends, and those are traits that do not require too much monetary investment. However, there are certain skills needed …

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Trendy mature man working from home with laptop

Digital Business Trends for Older Adults

There’s no denying that a business-savvy adult might know more about keeping a company afloat than their younger counterparts. A survey of 138,000 small businesses with less than 500 employees revealed that the third of these companies owned by people older than 55 stick around longer than other businesses. Older adults aged over 55 have 17 “cash …

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Harness the Weather for Better Business

Extreme weather changes are happening more frequently in recent years as we experience global climate change. This affects not only our daily lives but the nation’s economy as well, as businesses – big or small – are affected in many ways. Weather events bring unique challenges to every business. They directly impact the geography, and …

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